AXl offers a range of jewels made out of carefully chosen antique pieces. each of these are customised and reinterpreted in a very personal way.
aXl focuses on the originality, rarity, the historical value, the quality of craft. all relying on her aesthetic taste.
For this project, a simple customized packaging has been created using stamped gold printing. self promotion items include business cards and a folder presenting the whole concept. The website is user friendly and focuses on the products while bringing some contemporary elements to the retro.
You can browse AXL's collection on www.axelledelhaye.com
Holistic branding solution including Packaging, print, web design, promotional items, photo shoot direction, stationary and retail design.
Interior design of the Delbôve boutique in Brussels.
Furniture design, wall coverings, fabrics and objects sourcing, color scheme, custom-made carpet design, wall painted patterns and outdoor signage.
Identity for "Propulse" festival.
The event is organized by the "Fédération Wallonie-Bruxeles" , aiming to discover new talents in music, theater and dance.
Posters, flyers, brochures, website, motion design, on-site signage.
Visual identity for Brussels "Festival des arts de la scènes" & design of all communication items such as invitations, brochures, posters, flyers and website. Movie clip direction.
Watch the video teaser here
Signage design for hotel chain recent makeover.
Client: Alto Signaletique, Paris for Novotel.
Installation. Black, white & gold spray paint.
CD sleeve artwork and promotional material for Brussels based band "Beautiful Badness".
Watch the movie here
Art direction and illustration work
Promotional video for Belgian department of culture, FWB.
Stib / Mivb. Brussels Public Transports company ad campaign 2011-2012
Collaboration w/ Euro-Rscg
Collaboration w/ photographer Gaetan Caputo
Silk Sarves design
For Brooklyn based fashion brand Serum Vs. Venum
Rotters by Daniel Kraus
published by Random House
Illustration / image retouching
Collaboration with fashion photographer Gaetan Caputo.
Poster design + collages + installation
Screen prints in black, white & gold
Illustration / graphic design
General tour posters for Paris based band "North Pole Dancer"
Illustrations / Graphic design
Artwork for miscellaneous music projects
Austrian snowboard brand Apex
Brussels nightclub Libertine supersport